AI employee · Choose your sector

Learn what your customers really want. Before they leave.

The AI employee handles customer enquiries and learns from them every month. Who is dissatisfied? Why do customers drop out? What changes over time?

For businesses with 200+ customer contacts per month.

Three functions. One AI employee.

Function 1 · Handle

Handle customer enquiries.

Questions about orders, products, returns and complaints, handled independently via email and web forms. Escalation only when genuinely needed. Every handled contact is a data point for analysis.

  • Email and web forms
  • Consistent tone of voice
  • Smart escalation with context
Function 2 · Identify signals

Identify dissatisfied customers early.

Based on contact patterns, we create an overview of customers who may be at risk: several complaint contacts in quick succession, or complaints about price or quality. Your team decides who gets in touch.

  • Transparent rules
  • Overview list for your team
  • Adaptable to each business
Function 3 · Understand

Understand why customers drop out.

After each instance of churn, the AI analyses the contact history. We bring these insights together each month: are we seeing shifts? Are more customers complaining about the same thing? This turns every departure into a signal rather than an endpoint.

  • Automatic summary for each instance of churn
  • Monthly trend analysis
  • Every departure becomes a signal

How it works.

    Step 1 · Quickscan

    Quickscan.

    We map your contact volume, CRM or helpdesk system and processes, including an honest assessment of what analysis can deliver with your data.

    Step 2 · Tailored set-up

    Tailored set-up.

    The AI employee is configured for your knowledge base, tone and contact processes. We establish the integration with your CRM or helpdesk system that enables analysis and test it thoroughly. The lead time depends on your system.

    Step 3 · Go live + learn

    Go live + learn.

    After launch, we measure each month what the AI handles, which customers appear on the at-risk list and what the churn analysis reveals. We adjust where needed.

    Next phase ·Step 4 · Chat on your site

    Chat on your site.

    Once email contact runs reliably through the AI employee and quality is proven, we deploy the same intelligence through a chat widget on your website. Customers get a faster first response, inbox pressure falls and the tone of voice and escalation logic remain identical. Deliberately a follow-up step: chat only works well once the foundations are in place.

Listens and learns.

Alongside answering questions, the AI employee shows what people ask, where they get stuck and what can be improved.

FAQ

Frequently asked questions

  • Service Buddy helps your team respond faster, with people always kept in the loop. The AI employee does that too, but adds monthly insight: why do customers drop out, who is dissatisfied, what changes over time? Handling contacts is the foundation. The insights are the product.
  • No machine learning or black box. Together, we define rules based on contact behaviour, for example: a customer with two complaint contacts within 30 days, or who explicitly complains about price. These customers appear on an overview list. The rules are transparent and adaptable.
  • The analysis is based on the contact history in your CRM. The more fields available, the more targeted the insights. We always start with realistic expectations, which we discuss in the Quickscan.
  • Escalation is always possible: the AI itself indicates when a question falls outside its scope. Your team retains ultimate responsibility for communications with customers.
  • The biggest time commitment is the CRM integration. You need a technical contact who has access to your CRM and can help identify which fields are available. Allow for two to three working sessions of one hour. We handle the rest. We assess the complexity of the integration during the Quickscan.
Next step

Want to understand what drives people too?

The AI employee handles contact and identifies who is dropping out. Decision Intelligence connects these signals with research and data, so you know what to do every month.

Let’s get to know each other.

We start with a Quickscan: not a sales pitch, but an honest analysis of what is feasible with your data.