Questions about membership fees, activities, registrations and cancellations, handled independently via email and web forms. Escalation only when genuinely needed. Every handled contact is a data point for analysis.
Based on contact patterns, we create an overview of members who may be at risk. No black box, but clear rules we establish together: members with several complaint contacts in quick succession, or who explicitly complain about price, go on a list. Your team decides who gets in touch.
After every cancellation, the AI analyses the contact history and summarises the reason. We bring these insights together each month: are we seeing shifts over time? Are more members complaining about price? This turns every cancellation into a signal rather than an endpoint.
We map your contact volume, CRM structure and processes, including an honest assessment of what analysis can deliver with your data.
The AI employee is configured for your knowledge base, tone and contact processes. We establish the CRM integration that enables analysis and test it thoroughly. The lead time depends on your system.
After launch, we measure each month what the AI handles, which members appear on the at-risk list and what the cancellation analysis reveals. We adjust where needed.
Once email contact runs reliably through the AI employee and quality is proven, we deploy the same intelligence through a chat widget on your website. Members get immediate answers, the secretariat gains time and the tone of voice and escalation logic remain identical. Deliberately a follow-up step: chat only works well once the foundations are in place.
Alongside answering questions, the AI employee shows what people ask, where they get stuck and what can be improved.
