Benchmark for associations

See where your association stands and learn from the leaders.

A benchmark lets you compare your association or industry anonymously with comparable organisations. You see whether figures are exceptional or part of a wider trend, and where the quick wins are. For trade associations, it is also a tangible membership benefit: members see exactly where they stand.
  • Team viewing a benchmark dashboard
  • Benchmark results on a laptop
  • Associations discussing their benchmark results

Our approach

  • 1. Decide what you want to compare.

    Design

    Together, we choose the key figures and themes that matter, and who you want to compare yourself with: all participants or only organisations like yours.
    • Key figures and themes
    • Comparison groups
    • Fixed core for trends

  • 2. Collect data securely.

    Cviews platform

    Participants submit data through our own benchmarking platform, Cviews, with immediate input validation. Nobody sees data that can be traced back to anyone else.
    • Secure forms
    • ISO 27001
    • Anonymous comparison

  • 3. Compare and learn from one another.

    Result

    Each participant sees their own scores alongside those of the group in a dashboard. The board receives the overall picture for policy, lobbying and the press. Where requested, we organise sessions to learn from one another.
    • Personal dashboard
    • Overall picture for the industry
    • Benchlearning

Partner of the DNA-Benchmark.

Together with DNA, the network of associations, we developed the DNA-Benchmark: associations use it to compare their organisation, finances and offering anonymously. Industries such as the events sector and municipal social services also benchmark with us.

In practice

All case studies

Frequently asked questions

  • A comparison of key figures between associations or between members of an industry. You see where you stand relative to comparable organisations and where you can improve.

  • No. You see your own figures alongside group averages. Data can never be traced back to another participant.

  • Yes. We set up a benchmark on Cviews with your industry's key figures, as we did for CLC-VECTA. Members receive their own results, while the association gets the overall picture.

  • Either is possible. Annual measurement and a fixed core of questions reveal trends and make the impact of decisions visible.

  • A benchmark developed jointly by DNA and Blue Field Agency, in which associations anonymously compare their core processes and how they serve members.

A benchmark for your association or industry?

Tell us what you want to compare. We will show you what that looks like on Cviews.