Product · Associations

Learn what your members really want. Before it is too late.

The AI employee handles member enquiries and learns from them every month. Who is dissatisfied? Why do members cancel? What changes over time?

For associations with 200+ member contacts per month.

Also available forbusinessesengovernment

Three functions. One AI employee.

Function 1 · Handle

Handle member enquiries.

Questions about membership fees, activities, registrations and cancellations, handled independently via email and web forms. Escalation only when genuinely needed. Every handled contact is a data point for analysis.

  • Email and web forms
  • Consistent tone of voice
  • Smart escalation with context
Function 2 · Identify signals

Identify dissatisfied members early.

Based on contact patterns, we create an overview of members who may be at risk. No black box, but clear rules we establish together: members with several complaint contacts in quick succession, or who explicitly complain about price, go on a list. Your team decides who gets in touch.

  • Transparent rules
  • Overview list for your team
  • Adaptable to each association
Function 3 · Understand

Understand why members leave.

After every cancellation, the AI analyses the contact history and summarises the reason. We bring these insights together each month: are we seeing shifts over time? Are more members complaining about price? This turns every cancellation into a signal rather than an endpoint.

  • Automatic summary for each cancellation
  • Monthly trend analysis
  • Every cancellation becomes a signal

How it works.

    Step 1 · Quickscan

    Quickscan.

    We map your contact volume, CRM structure and processes, including an honest assessment of what analysis can deliver with your data.

    Step 2 · Tailored set-up

    Tailored set-up.

    The AI employee is configured for your knowledge base, tone and contact processes. We establish the CRM integration that enables analysis and test it thoroughly. The lead time depends on your system.

    Step 3 · Go live + learn

    Go live + learn.

    After launch, we measure each month what the AI handles, which members appear on the at-risk list and what the cancellation analysis reveals. We adjust where needed.

    Next phase ·Step 4 · Chat on your site

    Chat on your site.

    Once email contact runs reliably through the AI employee and quality is proven, we deploy the same intelligence through a chat widget on your website. Members get immediate answers, the secretariat gains time and the tone of voice and escalation logic remain identical. Deliberately a follow-up step: chat only works well once the foundations are in place.

Listens and learns.

Alongside answering questions, the AI employee shows what people ask, where they get stuck and what can be improved.

FAQ

Frequently asked questions

  • Service Buddy helps your team respond faster, with people always kept in the loop. The AI employee does that too, but adds monthly insight: why do members cancel, who is dissatisfied, what changes over time? Handling contacts is the foundation. The insights are the product.
  • No machine learning or black box. Together, we define rules based on contact behaviour, for example: a member with two complaint contacts within 30 days, or who explicitly complains about price. These members appear on an overview list. The rules are transparent and adaptable.
  • The analysis is based on the contact history in your CRM. The more fields available, the more targeted the insights. We always start with realistic expectations, which we discuss in the Quickscan.
  • Escalation is always possible: the AI itself indicates when a question falls outside its scope. Your team retains ultimate responsibility for communications with members.
  • The biggest time commitment is the CRM integration. You need a technical contact who has access to your CRM and can help identify which fields are available. Allow for two to three working sessions of one hour. We handle the rest. We assess the complexity of the integration during the Quickscan.
Next step

Want to understand what drives people too?

The AI employee handles contact and identifies who is dropping out. Decision Intelligence connects these signals with research and data, so you know what to do every month.

Let’s get to know each other.

We start with a Quickscan: not a sales pitch, but an honest analysis of what is feasible with your data.